The Portland Cement Association
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Think Harder. Concrete
photos/pca-logo.jpgThis logo was created for an ongoing campaign run by The Portland Cement Association. In order to represent concrete, this logo was developed using a customized font that creates a stabilized structure by aligning the legs of the t, h, k, and d. In addition to alignment, a strong base was created using the word 'concrete' to further represent the material.
Winner of the 2010 MarCom Gold Award
This project was created under Stokefire Consulting Group.
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Think Harder. Concrete
photos/pca-launch.jpgAn advertisement was developed in order to launch the new Think Harder. Concrete brand. It was published in various trade magazines, allowing the campaign to reach the entire industry.
Winner of the 2010 MarCom Gold Award
This project was created under Stokefire Consulting Group.
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2010 Paving Advertisements
photos/pca-ads1.jpgThese are 2 of 4 advertisements created to promote the use of concrete within the paving industry.
Winner of the 2010 MarCom Gold Award
This project was created under Stokefire Consulting Group.
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2010 Paving Advertisements
photos/pca-ads2.jpgThese are 2 of 4 advertisements created to promote the use of concrete within the paving industry.
Winner of the 2010 MarCom Gold Award
This project was created under Stokefire Consulting Group.
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2010 Paving Billboard
photos/pca-billboard2.jpgTo further the paving advertisements, a billboard was put up along I-95 in Minnesota while it was being paved with Asphalt. The controversy of advertisement landed concrete with front-page news in newspapers, and on CBS News.
Winner of the 2010 MarCom Gold Award
This project was created under Stokefire Consulting Group.
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2011 Paving Advertisements
photos/pca-ads3.jpgIn 2011 additional ads were created for the Think Harder. Concrete paving campaign. This project included custom photography.
This project was created under Stokefire Consulting Group.
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2011 Think Harder. Concrete T-Shirt Design
photos/pca-tshirt1.jpg